ARFEN IS AT THE TOP WITH CORRECT MARKETING STRATEGIES

As ARFEN Construction, we have been adding value to the construction industry since the day we were founded. We stand out with our product quality and technical support. Our goal is to meet the needs of our current customers and potential customers and to be the best in our field. In line with our goal, we attach great importance to marketing activities as much as our production process and sales operations. Marketing management is one of the most important management areas of a business. We try to reach our potential customers through marketing activities and add them to our growing family. The way to reach potential customers is through proper promotion of products and services.

We organize our marketing approach towards customer needs, not towards the goods and services produced. It is not realistic for a business to be able to offer products and services to everyone. Therefore, it is very important to conduct target audience analysis well. In addition, all departments of the company regarding marketing must work together. At the end of the correct marketing process, company goals are realized and customer confidence and satisfaction is given.

The following marketing steps help manage the process correctly.

-Making accurate target audience analysis.

-Conducting competitor analysis and examining competitor strategies.

-Creating the correct pricing policy.

-Preparing advertising and promotional materials.

-Establishing correct communication with potential customers.

-To produce solutions to customer demands.

The most important subheading for the right marketing strategy is good advertising work. After analyzing the target audience and determining the product you will introduce to the customer, promotional materials should be prepared. Materials prepared to attract the customer`s attention should be delivered through the correct communication channel. ARFEN R&D and Design teams make innovations for digital marketing. Promotional activities required for the best use of social media channels continue at full speed. Our teams are supported in the correct use of social media. In addition to marketing, providing accurate information is ARFEN`s red line.

In addition, all our dealers at home and abroad are ARFEN`s biggest marketing partners. With them representing us, we are on our way to becoming a bigger family. We try to reach everywhere in the sector with the technical support and promotional materials we provide to our dealers. The biggest reasons why our dealers trust us and carry out marketing activities are listed below.

1-Reliability

2- Product quality and diversity

3. Experienced technical sales team support

4. After sales support and warranty

5. Stable and consistent price policy

6. Territory protection and competition support